How can they be?
A: Our consumer market & lifestyle is different.Consumer profile - Demographic, Psychographic is Indian.
B: The European Trends that we refer to our based on their fashion seasons - Spring / Summer / Fall / Winter - 4 seasons.
C: The Amercian Trends that we refer to our based on their fashion seasons - Spring / Summer / Back to School / Fall / Winter / Holiday - 6 seasons.
D: The Indian seasons - Firstly, we do not have Spring and Fall, Winter is only in the North of India wherein the places that we have heavy snowfall are the least fashionable destinations they are tourist spots.How can we use the European / American Trends of Spring / Fall and where do we use them?
Winter is our Great Indian Wedding Season - Do we want to and can incorporate the Winter Trends of America / Europe in our colourful, over decorated wedding season??? We even have a Holiday / Exam / Monsoon Season - Do we shop new trendy clothes at this season? NO! everything is on sale in these months. India has its own Fashion Economic Seasons:Festivals - September, October, November, December Weddings - January, February, March, April Slack - May, June, July, August So how do we incorporate International 'Seasonal' Trend predictions for Indian fashion economic seasons...What you think we can or we can not...Brands like Raymonds, Siyarams, Provogue Retailers like Pantaloon, Shoppers Stopare In sync with the International Trends, so have Mango, Esprit, Bhs understood the Indian consumer & seasons.Yes, we can but How is the question?If I have caused you to THINK. My work is done here.THINK TREND