Saturday, October 24, 2009

Think 'Trend India'

TRENDFORECASTING AND INDIA is a question mark for many a fashion people.All the fashion people who refer to Trends from Milan / Paris / London / New York catwalks or Forecast subscriptions realize at some point of time that those Trends are not for the Indian Market.
How can they be?
A: Our consumer market & lifestyle is different.Consumer profile - Demographic, Psychographic is Indian.
B: The European Trends that we refer to our based on their fashion seasons - Spring / Summer / Fall / Winter - 4 seasons.
C: The Amercian Trends that we refer to our based on their fashion seasons - Spring / Summer / Back to School / Fall / Winter / Holiday - 6 seasons.
D: The Indian seasons - Firstly, we do not have Spring and Fall, Winter is only in the North of India wherein the places that we have heavy snowfall are the least fashionable destinations they are tourist spots.How can we use the European / American Trends of Spring / Fall and where do we use them?
Winter is our Great Indian Wedding Season - Do we want to and can incorporate the Winter Trends of America / Europe in our colourful, over decorated wedding season??? We even have a Holiday / Exam / Monsoon Season - Do we shop new trendy clothes at this season? NO! everything is on sale in these months. India has its own Fashion Economic Seasons:Festivals - September, October, November, December Weddings - January, February, March, April Slack - May, June, July, August So how do we incorporate International 'Seasonal' Trend predictions for Indian fashion economic seasons...What you think we can or we can not...Brands like Raymonds, Siyarams, Provogue Retailers like Pantaloon, Shoppers Stopare In sync with the International Trends, so have Mango, Esprit, Bhs understood the Indian consumer & seasons.Yes, we can but How is the question?If I have caused you to THINK. My work is done here.THINK TREND

Harilein Sabarwal

Friday, October 16, 2009

'The Lakshmi Couture'

As the Trendistas Lit up... Colors of the Lamps! let me bring in 'Tradition in a creative vision - Goddess Lakshmi' The simplicity of Goddess Lakshmi wins draped in a PINK sari with FLORAL patterned motifs worn with a GREEN blouse, adorned with YELLOW GOLD ornaments that sparkle to SHINE.The array of lamps in their flame of YELLOW and ORANGE surround her brightening the colors worn. The Goddess delicate FLESH-TONE for a new feminine level. Bathing herself in harmonies of OM GOLD, SHANTI BEIGE, GULABI PINK. The PINK / PURPLE pallete of the lotus, a symbolic color of purity and luxury.

Fabrics are glossy, feminine and luxurious with folds and drapes. Jewels become an integral part of the fabric. All trends of 2010/011' - 'The Lakshmi Couture' - The Fashion Goddess with LUXURY at its best. Its the season of Color and Decoration - We are returning to tradition and things that are timeless and lasting. With meditative potential and imagination outlets, there is a trend to come together to pray, embrace authenticity and traditional unique cultures to renew a sense of optimism as we search for what makes life so special. As we all share one common value - Back to the roots - Authenticity.

Happy Diwali and a Prosperous New Year with the Goddess bestowing on us the Fashion energy to drive economic trends.

Lamps of Trends,
Harilein Sabarwal

Friday, October 9, 2009

Watch this space for regular trend updates!

Looking for some guidance in the ever-changing world of Fashion? Whether you are a fashion house, retail giant or simply confused about what to wear, buy and stock up for the upcoming season - watch this space for weekly (I promise to be regular!) trend updates!

Looking forward to connecting with you all!

Harilein Sabarwal